Description
Discover all there is to know about one of the world’s most beloved toy companies.
Beautiful pages reveal, explore, and celebrate the fascinating story of LEGO® bricks and the history behind them in this newly updated edition of The LEGO® Book. Along with 56 new pages, a timeline highlights key moments in LEGO history, and special features spotlight numerous groundbreaking and momentous achievements. Includes new and updated information about LEGO Star Wars, LEGO Ninjago, LEGO Friends, and much more.
Explore all the main LEGO toy systems, the LEGOLAND® theme parks with their amazing animated models, and the LEGO Group’s spectacular diversification into films, video games, and the visual arts. The LEGO® Book is truly a treasure perfect for any LEGO fan!
LEGO, the LEGO logo, the Brick configuration and the Minifigure are trademarks of the LEGO Group. © 2017 The LEGO Group. Produced by DK Publishing under license from the LEGO Group.
From the Lego Story: –
“It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
LEGO is also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. ”
Leave a Reply